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Grocery, Dairy, and Merchandising Department
 
Grocery, Dairy & Frozen

Our Grocery, Dairy, and Frozen Food department assortment continues to grow, reflecting the latest array of new items, special programs, and region-specific offerings- currently offering over 14,800 Grocery, 2,200 Frozen, and 1,100 Dairy items ranging from convenience store products available by individual retail units, to dollar store merchandise to club pack offers. 

A consumer-focused category management discipline guides our assortment, pricing, and presentation, and promotional activities.  Our plans are built to drive sales to your customers not through our warehouse.  This consumer/value approach requires that we maintain a much greater awareness of customer and competitive trends at retail, and that we constantly evaluate our efforts against market scan data. 

 

Ten Center Store Category Managers direct our efforts, supported by a team of broker analysts and a merchandising department that insures best-in-class speed to shelf of new items and implementation of plan-o-grams and Category Business Plans.

 
 
Services
An assortment that includes:

  • Dollar Store

A promotional offering that includes:

  • a weekly ad program, with limited use of scan allowances,
  • a retail gross enhancing four-week TPR program,
  • 8 to 12 week seasonal TPR programs,
  • special offers published in our Monthly Sales Books,
  • buying opportunities in Trade Shows twice yearly

Discounts that include:

  • Our volume discount program offers retailers savings of up to 1.75% on all grocery purchases,
  • extra allowances are available on items for full pallet orders
  • an extra 1% allowance for web entry of seasonal candy program orders.

Discontinued Clearance and Damage Reclamation Programs that insure that your shelves reflect the latest assortments.

Maintenance of over 400 Plan-O-Grams accommodating a wide range of section and store sizes.

We actively source and develop our private label lines through membership in Shurfine Western Family.  Our current offering includes:

  • 1500 skus under the Shurfine Label
  • 125 organic skus under the Natural Directions label
  • 75 skus of our value tier offered under the ShurSaving label 
 
Contact

AWI Center Store Department

PO Box 67

Robesonia, PA 19551


Bill Donovan

VP/Center Store

bill.donovan@awiweb.com

OR


Grocery, Dairy, Frozen Information:

CenterStoreInfo@awiweb.com

 
 
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