AWI is committed to assisting our retailers with all of their Marketing needs. Sustained retailer growth and profitable sales depend on correctly identifying your customers' wants and needs and then exceeding their expectations.

Our full-service Marketing staff supports the value-added programs listed under “Services” below as well as the Loyalty Card Marketing programs.

LOYALTY CARD MARKETING

Targeted marketing is the key to efficient use of limited promotional funds and AWI can provide highly cost-effective solutions through our Gold Card Program. There are over 850,000 Gold Cards now in distribution. Retailers using the Gold Card report positive sales growth, improved bottom line profits, and more effective use of their advertising dollars.

Effective uses of the card include:

• Targeted mailings to reward your best customers.
• Analysis of customer value to you based on shopping frequency and sales.
• Reward programs that are designed to encourage behaviors that benefit your business.
• Automatic entry into Sweepstakes and other promotions that add value to the Card.
• Participation in vendor-funded co-marketing events that encourage multiple product purchases.
• Automated tracking of Gold Card sales for charitable contributions to non-profit community groups.
• Analysis of the effectiveness of your ad each week.
• Special offers and messages that are targeted to specific customers.
• Real-time interaction with your customers through the TEVi / TargetExpert program.
• Identify lost or declining shoppers and target them with an incentives.
• Conduct customer surveys to find out customer opinions.