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Merchandising Department
 
Merchandising

AWI's Merchandising Performance is a key driver to our retailers success. We take the art of merchandising to a higher level by using not only our deep experience and intuition but a coordinated end-to-end approach.

Our merchandising concepts start with our partnerships with our own supply chain management and vendor partners to develop data driven category strategies. We then deliver plan-o-gram concepts that meet the needs of retailers and their individual customer needs.

Our result driven store lay-outs, plan-o-grams, and store sales strategies are derived by taking a disciplined and analytical approach to merchandising. This integration leads to independent retailer growth in revenues and profits.

 

Expanded Services:

  • F.I.R.S.T. - AWI's I.S.E. Program offering Full and Light-Touch services to our member retailers initiating plan-o-grams and new items to their stores Bi-monthly. We offer these fast in-store reset teams to our retailers as a free service to help them better differentiate themselves and build sales and profits.
  • Cross-channel merchandising expertise with in-house professionals designing and implementing store lay-outs for all center store departments. This includes merchandising associates with expertise in Grocery, Dairy, Frozen, and HBC/GMD for Supermarkets, Neighborhood Markets and Convenient Stores
  • Merchandising equipment fabrication and instillation.
 
 
Services

We provide full merchandising support for all departments in the areas of pricing, display efficient assortment, plan-o-gramming, gross profit management and complete store setup support.  We conduct velocity movement studies and no-buy reports to make sure you are stocking, selling and maintaining the most wanted products.  A highly effective merchandising program can have a profound effect on gross profitability.

 
Contact
Manager of Category Merchandising
John Hoffman ext. 1434
Manager Neighborhood & Convenience Store Merchandising
Robert Boyer ext. 1455
Manager Health & Beauty Care Merchandising
Charles Babb ext. 8277
Merchandising Sr. Administrative Assistant
Sheila Houtz ext. 1556
I.S.E Driveline Coordinator
Ed Moshier ext. 1540
OR
Merchandising Information:
MerchandisingInfo@awiweb.com
 
 
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