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Produce Department
 
Produce

THE  SHURFINE ADVANTAGE 

Quality is number one with our Shurfine Fresh Produce staff!  Our fresh produce buyers settle for nothing but the best quality produce. We receive fresh produce shipments daily, and each item undergoes thorough inspection by our continuously educated receiving staff.  Each zone of our facility provides ideal conditions to maintain optimal freshness. Our quality assurance staff checks product daily to ensure proper rotation and optimal freshness.

Shurfine Fresh logo
 

We search the world over to find the freshest produce available at the lowest possible prices, always focusing on high quality national brands including:

 


Driscolls

 

Green Giant Fresh



Sunkist
Dole logo


 
Services
 

SPECIAL EVENTS

  • Special Promotions including Grand Openings and Anniversary sales, Outdoor sales and in-store demos
  • Two Day Produce Event Sales – Increase sales with these exciting events that include full signage, merchandiser support and great deals to drive traffic
  • Weekly Special buy promotions featuring profitable impulse sales items
  • Semi-annual Trade Show events with rebate offers and exciting reward incentives
  • Seasonal contests with monetary prizes
Produce Dept


PRODUCT ASSORTMENT

  • “Shurfine Fresh” private label available on many commodities including baby carrots, potatoes, onions, value added salads, apples, bananas, grape tomatoes, oranges and many more
  • Full color floral catalog with weekly promotions
  • Full line of national labels including Dole, Fresh Express, Green Giant, Del Monte, Driscoll and many more


 PERSONALIZED SERVICE

  • Merchandiser support for in-store setups, seasonal resets, and special promotional events
  • Real time order entry system – our customer service representatives will inform you of any out-of-stocks at the time you place your order
  • Timely Communication – daily market updates, weekly produce bulletins, product recalls, and special deals are available via fax or email.
  • Competitive value pricing



Floral Dept 


LOYALTY PROGRAMS

  • Weekly Reserve order program – reserved orders receive priority when product availability is limited
  • Banana Buddy Program – be rewarded for your loyalty by being able to offer an EDLP on bananas all year round
 
Contact
Produce information: ProduceInfo@awiweb.com
 
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