It is based on a nutritional scoring system that meets or exceeds all FDA guidelines, and thousands of specific products will be identified on their shelf price tag as having met one, and possibly two, of ten different nutritional claims, e.g. heart healthy, high fiber

  The nutritional claims located on the specially tagged products were chosen based on national consumer input as the claims they are looking for when making grocery store purchases for their family's dietary needs

 AWI will be proactive in giving us and our consumers better information right at the product level to help make it easier for us to make better food choices for our families!